How to Read Your ROAS Metrics
A practical guide to interpreting Return on Ad Spend metrics in your RevenueProven dashboard.
What Is ROAS?
Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising. In RevenueProven, ROAS is calculated by dividing influenced pipeline (or closed revenue) by total LinkedIn Ads spend for the same period. A ROAS of 5x means every $1 in ad spend influenced $5 in pipeline.
ROAS vs. ROI
ROAS and ROI are related but different. ROAS only considers ad spend as the cost input. ROI considers total cost including team salaries, tools, creative production, and ad spend. ROAS is the metric most useful for evaluating campaign-level performance. ROI is better for evaluating overall marketing program efficiency.
Reading Your Dashboard
On the Attribution dashboard, you'll find ROAS displayed as a headline metric. Below it, the "Influenced Pipeline" shows total pipeline value attributed to LinkedIn engagement, and "Total Spend" shows your LinkedIn Ads investment. The ratio is your ROAS. Filter by campaign, date range, or attribution model to slice the data.
Pipeline ROAS vs. Revenue ROAS
RevenueProven shows two ROAS calculations: Pipeline ROAS (influenced pipeline ÷ spend) and Revenue ROAS (influenced closed-won ÷ spend). Pipeline ROAS is forward-looking and typically higher. Revenue ROAS is backward-looking and more conservative. Use Pipeline ROAS for planning and Revenue ROAS for board reporting.
Benchmarks
B2B LinkedIn Ads ROAS benchmarks vary widely by industry and deal size. For enterprise SaaS ($50K+ ACV), a Pipeline ROAS of 10–20x is considered strong. For mid-market ($10–50K ACV), 5–15x is typical. These numbers are for influenced pipeline, not direct attribution, which would be significantly lower.
Improving Your ROAS
Use the Attribution dashboard to identify which campaigns, audiences, and content formats drive the highest ROAS. Pause underperforming campaigns (ROAS below 3x) and reallocate budget to top performers. The "Low Efficiency Spend" saved view highlights campaigns with high spend but low attribution — start your optimization there.