Customizing Lookback Windows
Configure how far back RevenueProven looks when attributing LinkedIn engagement to CRM outcomes.
What Is a Lookback Window?
A lookback window defines how far back in time RevenueProven searches for LinkedIn engagement when attributing influence to a CRM event. If your lookback window is 30 days and an account created an opportunity on March 15, RevenueProven checks for any LinkedIn engagement between February 13 and March 15.
Default Windows
RevenueProven ships with four lookback windows: 7, 30, 60, and 90 days. The 30-day window is the default and works well for most B2B sales cycles. The dashboard lets you toggle between windows instantly to see how attribution changes with different time horizons.
Choosing the Right Window
Your lookback window should roughly match your average sales cycle length. If deals typically close in 45 days, a 60-day window captures the full influence period. Enterprise sales with 6-month cycles may need a 90-day window. Shorter windows produce more conservative (but more defensible) attribution numbers.
Impact on Metrics
Longer windows attribute more pipeline to LinkedIn because there's more time for engagement to have occurred. Shorter windows are stricter — only recent, closely-timed engagement counts. Neither is "right." We recommend presenting 30-day numbers to leadership (conservative) and using 90-day internally for optimization.
Adjusting Your Windows
Go to Settings → Attribution to change your default lookback window. You can also override it per-view from the dashboard's date range selector. Changes take effect immediately — no re-sync required. RevenueProven recalculates attribution on-the-fly using your stored engagement data.