Customizing Lookback Windows
Configure how far back RevenueProven looks when attributing LinkedIn engagement to CRM outcomes.
A lookback window defines how far back Revenue Proven looks for the LinkedIn engagement that preceded a piece of pipeline. Because B2B buying cycles vary so widely, the right window for a fast self-serve motion is very different from the right window for a nine-month enterprise deal. This page explains the windows available and how to think about choosing them.
The available windows
Revenue Proven evaluates engagement across several rolling windows — 7, 30, 60, 90, and 180 days. The 180-day window is available on Pro and higher plans, since the longest cycles need the widest view. Rather than forcing you to pick one window and live with its blind spots, the system keeps engagement visible across windows, so a touch that happened months before an opportunity is still part of the picture.
Choosing the right window
Match the window to your sales cycle. A short window keeps attribution tight and recent, which suits fast-moving, transactional motions. A wide window captures the early-funnel brand and thought-leadership engagement that warms an account long before sales logs an opportunity, which is essential for long enterprise cycles where first touch and opportunity creation can be months apart.
The inactive campaign window
A separate setting, the inactive campaign window, controls how long metrics for campaigns that have stopped running are retained before they are pruned. This defaults by plan and exists to keep your data lean without losing recently active history.
- Use shorter windows for transactional or self-serve motions.
- Use the 180-day window for long enterprise cycles to preserve early touches.
- Treat the inactive campaign window as data hygiene, separate from attribution lookback.
The goal is simply to make sure the window you report on is wide enough to contain the engagement that actually influenced the deal. If you are unsure which window fits, start with one that comfortably exceeds your typical sales-cycle length and narrow it later once you can see where engagement clusters relative to opportunity creation. It is far easier to tighten a window than to discover, after the fact, that a short one hid the early touches that mattered most.