Pipeline Stage Mapping
Map your CRM pipeline stages to RevenueProven's attribution framework.
Why Map Pipeline Stages?
Your CRM pipeline stages represent the buying journey from lead to closed-won. RevenueProven needs to understand this journey to attribute LinkedIn engagement to the right moments. Stage mapping tells us which stages represent qualification, evaluation, negotiation, and close — so we can measure influence at each transition.
Automatic Detection
When you connect HubSpot or Salesforce, RevenueProven reads your pipeline definitions and auto-maps common stage names. "Qualification," "Discovery," "Proposal," and "Closed Won" are recognized automatically. You'll see the auto-mapped stages on the Pipeline Settings page with a confidence indicator.
Manual Mapping
For custom stage names, navigate to Settings → Pipeline Mapping. You'll see each CRM stage with a dropdown to assign its RevenueProven category: Top (awareness/qualification), Middle (evaluation/consideration), Bottom (negotiation/decision), or Closed (won/lost). Unmapped stages default to "Middle."
Multi-Pipeline Support
If your CRM has multiple pipelines (e.g., New Business, Expansion, Renewal), each gets its own mapping. RevenueProven treats them as separate funnels. The Attribution dashboard lets you filter by pipeline so you can see LinkedIn's influence on new business separately from expansion revenue.
Stage Transitions and Attribution
RevenueProven attributes influence at stage transitions, not just opportunity creation. If an account engages with your LinkedIn ads and then their deal advances from "Qualification" to "Proposal," that transition is tracked. This gives you a richer picture than creation-only attribution models.