See how B2B teams prove their LinkedIn Ads ROI.

Proved ABM program drives 2.8x larger deals.

Proved ABM program drives 2.8x larger deals.

CloudBase used attribution data to prove their account-based marketing program produces deals nearly 3x larger than non-ABM sourced opportunities.

Discovered 7+ ad touchpoints before every enterprise deal.

Discovered 7+ ad touchpoints before every enterprise deal.

Nextera's attribution data revealed that their most valuable deals consistently involved 7 or more ad touchpoints, changing how they think about campaign frequency.

Aligned sales and marketing with shared attribution data.

Aligned sales and marketing with shared attribution data.

BrightPath ended the sales vs. marketing blame game by giving both teams a shared view of which accounts were influenced by ads before entering pipeline.

Replaced cookie-based tracking with 73% more accurate attribution.

Replaced cookie-based tracking with 73% more accurate attribution.

When third-party cookies died, Vantage Point switched to account-level attribution and discovered their old tracking had been massively undercounting LinkedIn's impact.

Proved demand gen outperforms lead gen by 2.4x on pipeline.

Proved demand gen outperforms lead gen by 2.4x on pipeline.

ScaleUp used attribution to settle the demand gen vs. lead gen debate, proving ungated content drives significantly more pipeline per dollar.

Attributed $4.8M in enterprise pipeline to LinkedIn Ads.

Attributed $4.8M in enterprise pipeline to LinkedIn Ads.

DataVault's long sales cycles made attribution nearly impossible — until they connected company-level ad data to their Salesforce pipeline.