See how B2B teams prove their LinkedIn Ads ROI.

High-Intent Handoffs: How a Cybersecurity Vendor Increased SQL Quality by Operationalizing Paid Search

High-Intent Handoffs: How a Cybersecurity Vendor Increased SQL Quality by Operationalizing Paid Search

A mid-market cybersecurity vendor specializing in enterprise-grade threat detection and automated response faced a common B2B dilemma: their paid search engine was running hot, but the fuel was contaminated. The marketing team was hitting its Marketing Qualified Lead (MQL).

Scenario: A Cybersecurity Vendor Attributes a 9-Month Deal Cycle

Scenario: A Cybersecurity Vendor Attributes a 9-Month Deal Cycle

A hypothetical example of attributing long, multi-touch enterprise deals where LinkedIn engagement happens months before an opportunity is created.

Proved ABM program drives 2.8x larger deals.

Proved ABM program drives 2.8x larger deals.

CloudBase used attribution data to prove their account-based marketing program produces deals nearly 3x larger than non-ABM sourced opportunities.