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Network security infrastructure with connected server cabling, representing a cybersecurity vendor's paid search and SDR lead-qualification workflow

High-Intent Handoffs: How a Cybersecurity Vendor Increased SQL Quality by Operationalizing Paid Search

A mid-market cybersecurity vendor specializing in enterprise-grade threat detection and automated response faced a common B2B dilemma: their paid search engine was running hot, but the fuel was contaminated. The marketing team was hitting its Marketing Qualified Lead (MQL).

case-studyPaid AdsCybersecurity

6/26/2026

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