See how B2B teams prove their LinkedIn Ads ROI.

Replaced cookie-based tracking with 73% more accurate attribution.

When third-party cookies died, Vantage Point switched to account-level attribution and discovered their old tracking had been massively undercounting LinkedIn's impact.

Proved demand gen outperforms lead gen by 2.4x on pipeline.

ScaleUp used attribution to settle the demand gen vs. lead gen debate, proving ungated content drives significantly more pipeline per dollar.

Attributed $4.8M in enterprise pipeline to LinkedIn Ads.

DataVault's long sales cycles made attribution nearly impossible — until they connected company-level ad data to their Salesforce pipeline.

Proved LinkedIn outperforms Google Ads for B2B pipeline by 3.7x.

RevOps Hub used cross-channel attribution to compare LinkedIn and Google Ads, discovering LinkedIn generated 3.7x more pipeline per dollar for their B2B audience.