Meridian Cloud
Achieved full pipeline visibility in 48 hours.
48 hrs
Time to full pipeline visibility
73%
Company match rate
$640K
Pipeline attributed in first week
The Challenge
Meridian Cloud had been running LinkedIn Ads for 18 months with no attribution beyond UTM tracking. They knew LinkedIn was "probably" contributing to pipeline, but their board wanted data, not assumptions. Their VP of Marketing needed answers before the next board meeting — in two weeks.
The Solution
Meridian connected their LinkedIn Ads and HubSpot accounts to RevenueProven on a Monday afternoon. By Wednesday morning, the platform had synced 18 months of historical engagement data, matched 73% of their CRM companies to LinkedIn activity, and calculated attribution across their entire deal pipeline.
The Results
The first attribution report revealed $640K in pipeline influenced by LinkedIn Ads — deals the sales team had assumed came purely from outbound. The VP of Marketing presented the data at the board meeting with full confidence, securing continued investment in LinkedIn Ads and approval for an additional $20K/month in budget.
Key Takeaway
Attribution doesn't require a months-long implementation. With the right tool, you can go from zero visibility to board-ready data in 48 hours.
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