Demand Gen
Stop the Calendar Trap: Why Intent Signals Must Replace the Nurture Schedule
In B2B demand generation, the "Tuesday morning drip" is a relic that is actively costing you revenue. For years, marketers have relied on static campaign calendars to dictate when a prospect hears from them, regardless of where that prospect actually sits in their journey.
Demand GenLeadb2b-marketing
·5 min read
