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Performance analytics dashboard showing graphs and metrics on a laptop screen, illustrating account-level demand generation reporting

Demand Generation

Net-New Qualified Accounts: The Demand Gen Metric That Beats MQL Volume

Raw MQL volume is a vanity metric that rewards form-fills over real intent. Here's why net-new qualified accounts is the demand gen north star that maps to revenue — and how to instrument it.

Demand Genmql-sql95-5-rule

6/26/2026·5 min read