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Hero image for post 52 — 2026-05-10

Demand Gen vs. Lead Gen on LinkedIn: Which Strategy Drives More Pipeline?

The industry is shifting from lead gen to demand gen. But which approach actually generates more pipeline? We looked at the attribution data.

Strategyb2b-marketinglinkedin-ads

11/25/2025·7 min read

Hero image for post 53 — 2026-05-10

Multi-Touch Attribution for B2B: A Practical Guide

Single-touch attribution is lying to you. Here's how multi-touch attribution works in practice, and why it matters for LinkedIn Ads.

Strategyb2b-marketinglinkedin-ads

10/31/2025·9 min read