4 posts
AI can speed up drafting, but most B2B marketing teams still lose time in approval chains. Here’s how to redesign content workflows so automation reduces rework instead of creating more review backlog.
When you have a few dozen qualified opportunities per quarter instead of thousands of conversions per week, last-click reporting becomes less like measurement and more like guesswork. The wrong channel gets credit, the channel that warmed the account gets ignored, and the CFO is
Last-click attribution makes B2B dashboards look cleaner than reality. Here is a practical framework for combining LinkedIn Insight Tag, GA4, offline conversions, and incrementality thinking to measure pipeline influence more honestly.
Most B2B editorial calendars fail because they only track publishing. The stronger model plans audience, distribution, repurposing, and measurement before the draft even starts.