Learn how to read your ROAS and pipeline metrics.
Your RevenueProven dashboard is the central hub for understanding how LinkedIn Ads influence your pipeline and revenue. The top section shows headline metrics: Influenced Pipeline (total value of deals attributed to LinkedIn engagement), Influenced Revenue (closed-won deals attributed to LinkedIn), ROAS (return on ad spend), and Match Rate (percentage of LinkedIn-engaged companies matched to CRM records).
Influenced Pipeline is the total dollar value of open CRM deals where the associated company had LinkedIn ad engagement within your lookback window. This is not direct attribution — it means LinkedIn played a role in reaching these accounts before or during the deal. It's the metric that answers: "How much active pipeline was touched by our LinkedIn campaigns?"
Influenced Revenue counts only closed-won deals where the company had LinkedIn engagement. This is your most conservative and defensible number. Use it in board reports and exec reviews. If a deal closed-won and the company interacted with your LinkedIn ads within the lookback window, the deal amount counts toward Influenced Revenue.
ROAS divides Influenced Pipeline (or Revenue) by your total LinkedIn Ads spend for the same period. A ROAS of 10x means every $1 spent on LinkedIn influenced $10 in pipeline. Toggle between Pipeline ROAS (forward-looking) and Revenue ROAS (backward-looking). For B2B SaaS, Pipeline ROAS of 10–20x and Revenue ROAS of 3–5x are strong benchmarks.
Below the headline metrics, the Attribution Table lists every matched company with detailed engagement and CRM data. Columns include company name, LinkedIn impressions, clicks, engagement score, CRM deal stage, deal amount, and match confidence. Click column headers to sort. Use the filter bar to search by company name, campaign, or deal stage.
RevenueProven ships with 10 preset saved views across three categories: Acquisition (High Intent Non-CRM, Organic Growth, Top Tier Accounts), Optimization (Low Efficiency Spend, Low CTR / High Impressions, Anomalous Traffic), and Sales Alignment (Sales Qualified, Stalled Pipeline, Active Pipeline, CRM Nurture). Each view applies pre-configured filters. Pin your most-used views for quick access.
The dashboard includes three chart widgets: a pipeline influence trend line (how influenced pipeline changes over time), a campaign performance bar chart (which campaigns drive the most attributed pipeline), and a match rate donut chart (breakdown of High, Medium, Low confidence matches). Hover over any data point for details. Charts respect your current date range and filters.
Export any view as CSV by clicking the download icon in the toolbar. Exports include all columns visible in the current view plus hidden metadata (match confidence scores, engagement timestamps, deal IDs). For executive reporting, use the customer journey timeline — click into any company row, then "View Journey" to see a visual timeline you can screenshot for presentations.