Reading the Company Insights table
Company Insights is your primary attribution report. This guide explains every column, how to sort and filter, and how to use saved views to focus on the accounts that matter most.
Company Insights is the central attribution report in Revenue Proven. It lists every company that engaged with your LinkedIn Ads, shows whether that company exists in your CRM, and surfaces any open or closed-won deals linked to the account.
Key columns explained
- Impressions: how many times your ads were shown to members at this company within the selected lookback window.
- Clicks: how many members at this company clicked on one of your ads.
- Influenced pipeline: the total value of open CRM deals linked to this matched account.
- Influenced revenue: the total value of closed-won deals linked to this account.
- Cost: total LinkedIn ad spend attributed to this company in the selected period.
- Match status: green means a confident domain match, amber means a fuzzy name match, grey means no match was found in your CRM.
Sorting, filtering, and column management
Click any column header to sort ascending or descending. Use the filter bar to narrow by match status, pipeline stage, industry, or company size. The column picker lets you add or remove columns, and you can drag column headers to reorder them. Column width and order are saved per account so the table looks the same the next time you open it.
Saved views
When you find a filter or sort combination you use regularly, click Save View to store it as a named view in the sidebar. Revenue Proven ships with ten preset views covering common use cases — including high-intent accounts not yet in CRM, stalled pipeline, and low-efficiency spend. You can pin frequently used views to the top of the sidebar for quick access.
Next steps
Click any row to open the customer journey timeline for that account. The timeline shows every LinkedIn ad touchpoint in chronological order alongside CRM events like deal creation and stage changes — making it the proof artifact most sales and marketing leaders ask for in attribution reviews.