Reading Campaign Analytics

Campaign Analytics shows how each LinkedIn campaign is performing against your attribution goals, with the ability to drill from campaign level down to the individual creative.

Ads Report table with column filter popovers open — The Campaign Analytics table supports column-level filtering and drag-to-reorder so you can arrange metrics in any order.

Campaign-level view

The top-level table lists each campaign in your connected ad account with columns for impressions, clicks, click-through rate, spend, and the number of CRM-matched companies that engaged during the selected period. Sorting by matched companies or influenced pipeline quickly identifies which campaigns are generating the most attributable revenue pipeline rather than just raw impressions.

Use the date range selector at the top of the page to change the lookback window.
Click a campaign row to expand it and see which specific CRM-matched companies engaged with that campaign.
Click the expand icon on the far right of any campaign row to open the creative sub-table.
The creative sub-table fetches fresh metrics from LinkedIn on demand — it always reflects the current state of your creatives.

Company breakdown within a campaign

Expanding a campaign row reveals which named accounts engaged with it. This lets you map spend directly to companies by name — a format that resonates with sales and revenue operations teams who want to see named-account coverage rather than aggregate impression counts.

Creative-level metrics

The creative sub-table shows up to 18 performance metrics including impressions, clicks, CTR, spend, conversions, leads, and cost per lead. Default columns cover the most commonly used metrics, and you can customise which columns appear using the column picker. Because creative data is pulled live from LinkedIn, you always see the current performance without waiting for a sync cycle.