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Pixel is installed but no AI referrers are being detected

Pixel is installed but no AI referrers are being detected

The pixel loads correctly on your site but the AI Discovery dashboard shows zero visits from ChatGPT, Claude, Gemini, Perplexity, or Microsoft Copilot. A strict Referrer-Policy header on your site or genuinely low AI traffic volume are the most likely explanations.

The pixel loads without errors and you can see /p.js in the network tab, but after several days the AI Discovery Visitors section shows zero AI-referred visits or an empty referrer list.

AI Discovery pixel settings showing the snippet and verification status
Revenue Proven identifies AI-referred visits by reading the HTTP Referrer header sent by the visitor's browser.

Why this happens

Revenue Proven identifies AI-referred visits by reading the HTTP Referrer header from the visitor's browser. If your website sends a strict Referrer-Policy response header such as no-referrer or same-origin, browsers will not pass the referrer on cross-origin navigations. AI tool visits will then look identical to direct traffic and Revenue Proven cannot detect them. It is also possible your content is not yet cited by AI assistants and the volume of AI-referred traffic is genuinely zero.

How to fix it

  • Check your website's Referrer-Policy response header. For AI referrer detection to work, the policy must be set to no-referrer-when-downgrade, strict-origin-when-cross-origin, or unsafe-url. The default browser behavior when no policy is set also works.
  • Open browser developer tools and go to the Network tab, click a page load request, and look for Referrer-Policy in the response headers. If you see no-referrer, that header is preventing detection.
  • Test manually by opening Claude.ai or ChatGPT, asking about your company or product, clicking any link that goes to your site, and then checking the AI Discovery Visitors dashboard the following day.
  • If your Referrer-Policy is set correctly and the pixel is loading, accept that genuine AI-referred traffic may be low. The pixel will accurately reflect zero visits if your content is not yet being cited by AI assistants.
  • Consider using the AI Discovery prompts feature to test whether your brand appears in AI responses. This works independently of the pixel and gives you signal without requiring inbound AI traffic.

Still stuck?

Contact support with your website URL and the value of your Referrer-Policy response header. We can confirm whether referrer data is reaching our ingestion endpoint for your tenant.