Can I see return on ad spend and cost per influenced deal?
Yes. Revenue Proven shows LinkedIn ad spend alongside CRM-influenced pipeline and revenue in the same table, letting you calculate return on ad spend and cost per influenced deal at both the campaign and account level.
Because Revenue Proven connects your LinkedIn spend directly to CRM deal data, you can compare spend against influenced revenue and influenced pipeline in a single view. From those figures you can derive a return on ad spend view and a cost per influenced deal without any manual data joining.
Where to find these metrics
The Campaign Analytics page shows LinkedIn spend per campaign alongside the number of CRM-influenced deals and total influenced revenue for that campaign. The Company Insights table shows the same spend and deal data at the account level. You can sort both views to surface your highest- and lowest-efficiency segments.
- Campaign Analytics: spend, influenced deal count, and influenced revenue per campaign
- Company Insights: spend, influenced pipeline, and deal count per account
- Both views support sorting so you can rank by cost efficiency
- Export to CSV to calculate custom ratios in your own reporting tool
What determines the figures
The numbers depend on two inputs: the deal and amount data flowing from your connected HubSpot or Salesforce account, and the date range you have selected. Changing the lookback window changes both the spend total and the influenced deal count, so derived ratios will shift. Revenue Proven never estimates or models deal values. Every figure traces to a real deal in your CRM.
Why this matters for efficiency metrics
Revenue Proven connects LinkedIn Ads engagement to CRM revenue at the company level, so B2B teams can prove which campaigns influenced real pipeline and closed-won deals. When you are working with efficiency metrics, the goal is always the same: tie marketing activity back to revenue you can defend in front of your leadership team.
Revenue Proven keeps the answer grounded in your own connected data. It pulls company-level engagement from the LinkedIn Ad Analytics API across five lookback windows (180, 90, 60, 30, and 7 days), matches those companies to HubSpot or Salesforce accounts by domain and name, and surfaces influenced pipeline and influenced revenue alongside a company-by-company journey timeline. That means the figures you see here reflect the accounts your campaigns actually reached, not estimates or modeled guesses.
If anything in this area looks unexpected, re-check that your LinkedIn Ads and CRM connections are active and that a recent sync has completed, then refresh the page.