What do "influenced pipeline" and "influenced revenue" mean?

These two figures are the core output of Revenue Proven. They connect LinkedIn ad engagement to the real dollar value sitting in your CRM, answering the question your leadership team actually cares about: how much pipeline and closed revenue can be traced back to your LinkedIn spend?

Influenced pipeline

Influenced pipeline sums the deal amounts for every open CRM deal where the associated company engaged with at least one LinkedIn ad during the active lookback window. A deal is counted once per campaign that touched the account, so an account with two influencing campaigns contributes its deal value to both campaigns. The figure updates after each sync as new engagement comes in and deals move through stages.

Influenced revenue

Influenced revenue applies the same logic but only counts deals marked as closed-won in your CRM. Deal amounts and close dates come from your HubSpot or Salesforce records directly. Revenue Proven does not estimate or model deal values. Every number traces back to a real deal in your CRM.

• Open deals at matched companies contribute to influenced pipeline
• Closed-won deals at matched companies contribute to influenced revenue
• A single deal appears under multiple campaigns if multiple campaigns touched the account
• Deal amounts are pulled from HubSpot or Salesforce and shown in your chosen currency

Why this matters for influenced pipeline

Revenue Proven connects LinkedIn Ads engagement to CRM revenue at the company level, so B2B teams can prove which campaigns influenced real pipeline and closed-won deals. When you are working with influenced pipeline, the goal is always the same: tie marketing activity back to revenue you can defend in front of your leadership team.

Revenue Proven keeps the answer grounded in your own connected data. It pulls company-level engagement from the LinkedIn Ad Analytics API across five lookback windows (180, 90, 60, 30, and 7 days), matches those companies to HubSpot or Salesforce accounts by domain and name, and surfaces influenced pipeline and influenced revenue alongside a company-by-company journey timeline. That means the figures you see here reflect the accounts your campaigns actually reached, not estimates or modeled guesses.

If anything in this area looks unexpected, re-check that your LinkedIn Ads and CRM connections are active and that a recent sync has completed, then refresh the page.