How do I read the attribution table?
The attribution table shows one row per matched company with columns for LinkedIn engagement, deal values, and campaign history. Sort by influenced pipeline to find your highest-value active accounts, or by last engagement to spot companies in an active buying phase.
The attribution table, also called the Company Insights table, is the main output of Revenue Proven. Reading it well helps you identify high-value accounts, understand which campaigns influenced them, and build evidence of LinkedIn ad impact to share with your team.
Key columns explained
- Company: the matched CRM company name and its associated LinkedIn organization
- Paid Impressions: total LinkedIn ad impressions served to that company in the selected window
- Paid Clicks: total clicks that company generated on your LinkedIn ads
- Influenced Pipeline: total open deal value in your CRM for this company
- Influenced Revenue: total closed-won deal value for this company
- CRM Deals: number of open and closed deals associated with this company
- Last Engagement: most recent date the company interacted with one of your ads
Sorting and filtering for insight
Sort by Influenced Pipeline descending to find accounts with the most open deal value that are still running through your ads. Sort by Last Engagement descending to find companies that recently interacted with your ads and may be entering an active evaluation phase. Filter by CRM pipeline stage to see which accounts in a given stage have LinkedIn engagement behind them.
Using saved views
Revenue Proven ships with 10 preset views for common use cases. High Intent Non-CRM shows engaged companies not yet in your CRM. Stalled Pipeline shows accounts with deals that have not advanced. Sales Qualified shows accounts marked SQL in your CRM. You can duplicate and customize any preset or build a view from scratch and pin it to your view bar.
