Does Revenue Proven use first-touch or multi-touch attribution?
Revenue Proven uses a multi-touch influence model. Every campaign that engaged an account within any active lookback window before a deal was created or closed gets credit, so a single deal can show influence from several campaigns.
Revenue Proven does not force a single-touch model. Instead it shows every campaign that had measurable company-level engagement within the configured lookback windows before a deal was created or closed. A single deal can show influence from multiple campaigns that ran at different points in the buyer journey.
How multi-touch influence works in practice
If an account engaged with a brand awareness campaign 90 days before a deal was created, then clicked a retargeting ad 14 days before it closed, both campaigns appear in the attribution table for that account. Revenue Proven does not divide the deal value by the number of campaigns that touched the account. Each influencing campaign shows the full deal value, which means totals can exceed your actual revenue when multiple campaigns touched the same deal.
- Each influencing campaign receives the full deal value, not a fractional share
- Multiple campaigns can share credit for the same deal
- The 7 to 180-day lookback windows control how far back engagement counts
- Filtering the table by campaign shows its total influence across all accounts
Why this model fits B2B
B2B buying journeys involve multiple stakeholders at the same company seeing your ads over months. Fractional credit models require assumptions about which touch mattered most, and those assumptions are hard to defend. Revenue Proven shows you which campaigns touched each account and leaves the interpretation to you, grounded in timing and engagement volume rather than arbitrary weighting.
Why this matters for attribution
Revenue Proven connects LinkedIn Ads engagement to CRM revenue at the company level, so B2B teams can prove which campaigns influenced real pipeline and closed-won deals. When you are working with attribution, the goal is always the same: tie marketing activity back to revenue you can defend in front of your leadership team.
Revenue Proven keeps the answer grounded in your own connected data. It pulls company-level engagement from the LinkedIn Ad Analytics API across five lookback windows (180, 90, 60, 30, and 7 days), matches those companies to HubSpot or Salesforce accounts by domain and name, and surfaces influenced pipeline and influenced revenue alongside a company-by-company journey timeline. That means the figures you see here reflect the accounts your campaigns actually reached, not estimates or modeled guesses.
If anything in this area looks unexpected, re-check that your LinkedIn Ads and CRM connections are active and that a recent sync has completed, then refresh the page.