How does Company Insights work?
Company Insights is the core attribution table. It shows every LinkedIn-engaged company matched to your CRM, with columns for engagement metrics, deal values, and campaign history all in one sortable and filterable view.
Company Insights is the main view in Revenue Proven. It brings together LinkedIn engagement signals and CRM deal data at the account level, letting you see which companies are in your pipeline, how they engaged with your ads, and what revenue they represent, all in a single sortable table.
Columns available in the table
- Company name and matched LinkedIn organization
- Paid impressions, clicks, and total engagements per lookback window
- Spend in local currency and USD pulled from LinkedIn Ad Analytics
- Organization social actions: likes, shares, comments, and reactions
- Matched CRM deal count, total pipeline value, and closed-won revenue
- First engagement date and most recent engagement date
- Match confidence level: domain, normalized URL, or fuzzy name
Filtering and saved views
You can filter the table by date range, campaign, CRM pipeline stage, industry, job seniority, and more. Filters can be saved as named views and pinned to your view bar for fast access. Revenue Proven ships with 10 preset views organized around acquisition, optimization, and sales alignment use cases that you can use as starting points or customize.
Customer journey timeline
Clicking into any company row opens the customer journey timeline, which shows the sequence of campaign touchpoints alongside CRM milestones for that account. This is a useful artifact for sharing with sales teams or leadership to demonstrate the role LinkedIn ads played in a specific deal.
