How does Campaign Analytics work?
Campaign Analytics shows per-campaign performance combining LinkedIn engagement metrics with attribution outcomes. Each campaign row expands to show creative-level results pulled on demand from the LinkedIn Ads API.
Campaign Analytics gives you a campaign-level view of your LinkedIn ad performance combined with CRM attribution. It answers the question: for each campaign you ran, how much pipeline and revenue can be traced back to the companies it reached?
What you see per campaign
- Impressions, clicks, click-through rate, and total spend
- Number of unique companies that engaged with the campaign
- Influenced pipeline: total open deal value from matched companies
- Influenced revenue: total closed-won deal value from matched companies
- Cost per influenced company and cost per influenced deal
Expanding to creative-level data
Each campaign row can be expanded to show per-creative performance. Expanding a row triggers an on-demand pull from the LinkedIn Ads Reporting API for that specific campaign, returning impressions, clicks, CTR, spend, conversions, leads, and cost per lead for every creative. Creative metrics are fetched live rather than stored in the database, so they always reflect the latest available data from LinkedIn.
Date range and lookback windows
The date range selector at the top of the page controls which engagement data is used to calculate influenced pipeline and revenue. A shorter window like 7 or 30 days shows recent influence. A longer window like 90 or 180 days captures deals with slower sales cycles.
