What does Audience Explorer do?
Audience Explorer lets you build LinkedIn targeting criteria and see an estimated audience size plus demographic breakdowns before you commit budget to a campaign.
Audience Explorer is a targeting research tool built on the LinkedIn targetingAudienceInsights API. You compose targeting criteria using LinkedIn facets and immediately get back an estimated audience size and demographic breakdowns, helping you validate an audience before spending budget on it.
What you can target
- Job function and seniority level
- Company industry and company size
- Geographic location down to city level
- Member interests and professional skills
- Job titles
- LinkedIn DMP segments from your connected ad account
Include and exclude criteria
Each facet supports both include and exclude selection. You can include Director and VP seniority while excluding a specific industry to narrow the audience. The size estimate updates in real time as you change your criteria, using a short debounce to avoid unnecessary API calls.
Saving and reusing templates
Targeting criteria you build in Audience Explorer can be saved as reusable templates. Those templates can be applied across Media Planning forecasts and Ads Composer drafts, so your research translates directly into campaign execution without rebuilding the targeting from scratch.