How often data syncs and what lookback windows mean
Revenue Proven syncs daily by default and maintains rolling engagement data across five lookback windows. Understanding the cadence tells you when to expect fresh data and how window changes affect attribution.
Understanding the sync schedule helps you set accurate expectations for when fresh data appears and how the lookback windows shown in Company Insights and Campaign Analytics work.
Automated sync frequency
Revenue Proven runs an automated sync once per day for every connected workspace. The sync typically runs during off-peak hours and takes 5 to 20 minutes for incremental updates. You can trigger a manual sync at any time by clicking the Refresh button on the dashboard home page, subject to a rate limit of one manual sync per hour to avoid overloading LinkedIn's API.
- Automated syncs run daily; the exact time varies but typically falls in off-peak hours for your timezone.
- Manual syncs are available at any time with a one-per-hour rate limit.
- LinkedIn engagement data from the past 24 hours may not yet be reflected due to LinkedIn's own processing delay.
- CRM data is pulled fresh on every sync cycle, so new deals and stage changes appear within one sync.
- Sync status and history are visible on the dashboard home page.
How lookback windows roll forward
Revenue Proven maintains five rolling windows: 7, 30, 60, 90, and 180 days. These are not fixed calendar periods — they roll forward each day. If a company had a LinkedIn impression on a given day, it will appear in the 7-day window for the next seven days, in the 30-day window for the next 30 days, and so on. A company that had impressions 45 days ago will appear in the 60-day and 90-day windows but not the 30-day window. This is expected behaviour and reflects how recently that company was actually engaged.
What this means for pipeline attribution
The lookback window you select in the date range filter determines which engagement signals are used to calculate influenced pipeline and revenue. Teams reporting to leadership often use 90 days for a quarterly view, while teams tracking weekly campaign effectiveness use 7 or 30 days. Comparing window values side by side is a good way to understand whether LinkedIn is playing a top-of-funnel role in longer sales cycles.