How CRM Objects Map to Attribution Metrics

Every metric in the Company Insights table is derived from a specific CRM object and field. Understanding the mapping helps you debug attribution discrepancies and confirm Revenue Proven is reading the right properties from HubSpot or Salesforce.

Company Insights table showing engagement metrics per account — CRM-sourced columns (deal count, pipeline value, revenue) trace back to specific Account and Opportunity fields.

Company matching

Revenue Proven matches LinkedIn-engaged companies to your CRM accounts using company domain as the primary key. When a domain match is not found, Revenue Proven falls back to a name-based match. Each matched row shows a match-confidence indicator: high-confidence for domain matches and lower-confidence for name matches. This helps you spot rows where the match may need review.

Account-level fields

Company name: HubSpot company.name or Salesforce Account.Name
Company domain: HubSpot company.domain or Salesforce Account.Website
Industry: HubSpot company.industry or Salesforce Account.Industry
Employee count: HubSpot company.numberofemployees or Salesforce Account.NumberOfEmployees

Deal-level fields

Open pipeline value: sum of deal amounts where the stage is not won or lost
Won revenue: sum of deal amounts where the stage matches your configured won stage
Deal count: number of deal records linked to the matched account
Deal owner: the owner field on each deal record

Won stage configuration

Revenue Proven needs to know which deal stage represents a closed deal. For HubSpot, this defaults to the stage named "Closed Won." For Salesforce, you select the won stage on the Connections page, under your Salesforce connection's Won Stages section. If your team uses a non-standard stage name, update the setting there.

Currency handling

Deal amounts are stored in the original CRM currency and converted to your reporting currency using exchange rates that are fetched and cached. The original amount and currency are preserved on each deal record so you can trace the source of any converted value.

How this fits the attribution workflow

Revenue Proven connects LinkedIn Ads engagement to CRM revenue at the company level, so B2B teams can prove which campaigns influenced real pipeline and closed-won deals. This part of the product supports that goal by keeping attribution accurate and easy to act on.