Reading the Attribution Dashboard

After your first sync, you have engagement and attribution data, but it is only useful if you know how to read it. The attribution dashboard shows which companies are engaging with your LinkedIn Ads, which campaigns are driving that engagement, and how ad-touched accounts correlate with CRM pipeline and closed revenue.

The attribution dashboard is available on all plans including Free. Free plans can select the 7-day and 30-day windows only. Pro plans and above unlock all five windows, including the 180-day window.

How to navigate the dashboard

Select your lookback window from the date range filter at the top of the dashboard. This controls the time range for all engagement data on the page.
Use Company Insights to see which companies engaged with your ads and whether they match accounts in your CRM.
Switch to Campaign Analytics to see which of your LinkedIn campaigns are reaching CRM-matched accounts.
Filter by CRM Match to focus the table on accounts already in your pipeline.
Sort columns to surface the signals most relevant to your current goal, such as pipeline value, last engagement date, or engagement volume.

Revenue Proven attribution dashboard with Company Insights table — The Company Insights table lists ad-engaged companies ranked by engagement level, with CRM match status and pipeline value.

Key metrics explained

Paid Engagements: total active interactions with paid ads attributed to a company, including clicks, reactions, comments, and shares. This is the stronger buying signal.
Impressions: total ad impressions delivered to employees at that company. High impressions with low engagements means the ad appeared but did not resonate.
CRM Match: whether Revenue Proven matched the company to an account in HubSpot or Salesforce. The indicator shows a match-confidence level (high-confidence domain matches vs. lower-confidence name matches) worth reviewing.
Pipeline Value: the total open deal value in your CRM associated with the matched account, as of the last sync.
Last Engagement: the most recent date an employee at that company interacted with one of your ads.
Matched Companies (Campaign Analytics): how many CRM accounts engaged with a given campaign during the lookback window.
Pipeline Influenced (Campaign Analytics): total open pipeline value of those matched accounts.

Best practices

Start with a 30-day window to see recent buying signals, then switch to 90 days to spot accounts that have been engaging consistently over a longer period.
Sort Company Insights by Pipeline Value to quickly identify your highest-value accounts with recent ad engagement. This is your sales team's prioritization list.
Use Last Engagement to identify accounts that engaged recently but have not been contacted yet.
In Campaign Analytics, sort by Matched Companies to see which campaigns reach the most CRM-tracked accounts, not just the most total impressions.

Common mistakes

Reading the dashboard before the first sync completes. Wait for the sync status panel to show Completed before drawing any conclusions.
Treating all match indicators as equally reliable. Lower-confidence name-based matches are usually correct but worth a spot-check before citing them in a report.
Using a 180-day lookback for a last-quarter report. The 180-day window shows six months of engagement, not a calendar quarter.
Conflating impressions with intent. High impressions at a company mean your ads appeared in employees' feeds. Paid engagements are the stronger signal of buying interest.

FAQ

What is the difference between Paid Engagements and Impressions?

Impressions count how many times your ads appeared in employees' feeds at a given company. Paid Engagements count active interactions: clicks, reactions, comments, and shares. Engagements are the stronger signal of genuine interest.

Why does a company appear without a CRM match?

Revenue Proven matched the company to engagement data but could not find a corresponding account in your CRM. This usually means the company is not yet in your CRM and could be a net-new prospect worth adding.

Does switching lookback windows change the underlying data?

No. Revenue Proven re-queries the same synced data for the selected time window. No data is deleted or overwritten when you switch windows.

What does Pipeline Value represent?

The total open deal value in your CRM associated with the matched account, as of the most recent sync. It reflects current deal value, not a historical snapshot.

Troubleshooting

Dashboard shows no companies: confirm a sync has completed. Go to Connections and check the last sync timestamp.
All companies appear without a CRM match: check that your CRM is still connected and Active on the Connections page.
Matched companies are present but pipeline values are all zero: confirm your CRM has open deals on those accounts and that the won-stage mapping is correctly configured on the Connections page, under your Salesforce connection's Won Stages settings.
The 180-day lookback window option does not appear: this window requires a Pro plan or above.

To share access to this data with your sales or RevOps team, see "Invite Your Team to Revenue Proven." To confirm your data coverage before sharing reports, see "Data Coverage Checklist Before Reporting."