Multi-Currency Deal Handling
When CRM deals span multiple currencies, Revenue Proven preserves each deal in its original CRM currency. Here is how deal amounts and spend-based totals are handled across your reports.
Multinational teams often run pipelines in several currencies: USD for North America, EUR for the EU, GBP for the UK, JPY for Japan. Revenue Proven preserves each deal in the currency your CRM stores it in, so the numbers in attribution reports stay consistent with what your sales team sees in HubSpot or Salesforce.
Setting Your Reporting Currency
Open your account settings and pick your attribution currency. The setting is per user, so each teammate can view reports in the currency they prefer. The major global currencies are supported. Your reporting currency setting governs how spend-based metrics and cross-currency aggregate totals are presented in the dashboard.
How Deal Amounts Are Handled
Revenue Proven stores and displays each deal amount in the original currency from your CRM. When the Company Insights table shows pipeline or revenue values, those numbers reflect the amount recorded in your CRM. Your CRM remains the authoritative source for deal financials.
What Is Preserved
- Original deal amount in the source CRM currency
- Original CRM currency code (USD, EUR, GBP, etc.)
CSV Exports
CSV exports include the deal amount as stored in your CRM. Finance teams that need to reconcile totals should use the CRM directly, where the source-currency value is the authoritative record.
Related Reading
See "How Pipeline Influence Is Calculated" for the underlying summation logic.
How this fits the attribution workflow
Revenue Proven connects LinkedIn Ads engagement to CRM revenue at the company level, so B2B teams can prove which campaigns influenced real pipeline and closed-won deals. This part of the product supports that goal by keeping company-level attribution accurate and easy to act on.
It pulls company-level engagement from the LinkedIn Ad Analytics API across five lookback windows (180, 90, 60, 30, and 7 days), matches those companies to HubSpot or Salesforce accounts by domain and name, and surfaces influenced pipeline and influenced revenue alongside a company-by-company journey timeline. Reviewing this regularly helps you spot which campaigns and accounts are driving measurable pipeline, and which are not yet converting engagement into opportunities.
A note on measurement
Because B2B buying involves many people and many touches over long sales cycles, Revenue Proven uses multi-touch, company-level attribution rather than last-click, giving credit across the accounts an ad actually reached. OAuth tokens are encrypted at rest, data is processed per workspace, and company-level reporting avoids the brittleness of cookie-based, person-level tracking. Keeping connections active and syncing regularly is the simplest way to keep influenced pipeline and revenue accurate over time.