Company Insights and Engagement Metrics

The Company Insights table is the core of Revenue Proven. It surfaces every company that has engaged with your LinkedIn Ads and cross-references those companies against your CRM pipeline. Every row represents a single account, and every metric is aggregated at the company level across all campaigns and ad formats within your selected lookback window.

Engagement Metrics Explained

• Impressions: total times an ad from your account was shown to someone at this company
• Clicks: total clicks on your ads by people at this company
• Engagements: clicks, reactions, comments, shares, and follows combined
• Organic Likes, Shares, Comments, and Reactions: organic interactions on your company page from people at this company
• Cost: total ad spend attributed to this company, shown in your reporting currency

CRM Match Status and Confidence

Each company row shows whether it has been matched to an account in your connected CRM. A match-confidence indicator shows the quality of the match: high-confidence matches are based on an exact domain match, while lower-confidence matches are based on company name similarity. Matched accounts display pipeline value, deal stage, and deal owner pulled directly from HubSpot or Salesforce. Unmatched companies represent warm accounts that have not yet entered your CRM, making them strong candidates for outbound prospecting.

Sorting and Filtering

Sort any column header to reorder the table. Filter by CRM match status, campaign, lookback window, or minimum engagement threshold to narrow the view. Saved filters persist across sessions so your sales team can return to the same view without reconfiguring it each time.

Exporting Company Data

Use the CSV export button to download the current table view, including all applied filters. Exported files include company name, domain, all engagement metrics, CRM match status, pipeline value, and deal stage. This is useful for sharing account lists with account executives who prefer working in spreadsheets.