Audience Insights: Company Engagement by Ad Segment
Audience Insights shows cached company-level engagement for your selected LinkedIn ad-targeting segments. It is not live demographic composition. Learn how to read the data, what the sync-to-LinkedIn action does, and what to expect around data freshness.
Audience Insights lets you select your synced LinkedIn ad-targeting segments and see which companies engaged with those segments. The data is cached company-level engagement stored from a previous sync, not a live demographic composition from LinkedIn. You are looking at a snapshot of account engagement for a targeting slice, not a real-time audience profile.
How to Use Audience Insights
- Select one or more synced ad-targeting segments from your connected ad account
- Review the summary cards and the company breakdown showing which accounts engaged with those segments
- Filter and sort the company list by engagement metrics
- Compare engagement against a prior period using the period-comparison toggle
- Export the company list to CSV
- Workspace owners on Growth and above can open the DMP audience-sync dialog to push the list to LinkedIn as a matched audience
Data Freshness and Uncached Segments
On-demand refresh for individual segments is disabled. The company engagement data you see reflects whatever was fetched during the last sync cycle. If a segment has not been recently synced, the page shows a warning that data is uncached for that segment. You cannot trigger a fresh LinkedIn pull for a single segment from this page. Segments defined only with exclude rules (no include criteria) are also skipped, because they produce no positive company matches.
The Sync-to-LinkedIn Action
The Company Audience Builder action lets you push the current company list back to LinkedIn as a DMP matched audience for retargeting. This action is restricted to workspace owners on the Growth plan and above. Team viewers on the same workspace cannot trigger it.
Who Can Access This Page
Any logged-in user can view the Audience Insights page and read the company engagement data. The sync-to-LinkedIn action has additional restrictions: workspace owner role and Growth plan or above. There is no premium gate on the read view itself.