RevOps Hub

The Challenge

RevOps Hub split their $30K/month paid budget evenly between LinkedIn and Google Ads. Google generated more clicks at lower CPCs, making it look like the better investment in platform dashboards. But the sales team felt that LinkedIn-sourced leads were higher quality. Nobody had data to settle the debate.

The Solution

RevOps Hub used RevenueProven to attribute pipeline to both channels at the company level. For LinkedIn, the platform used native company engagement data. For Google, they tracked landing page visits matched to CRM companies via domain. Both channels were measured by the same standard: influenced pipeline.

The Results

The data was decisive: LinkedIn generated $556K in influenced pipeline ($37 cost per influenced deal) vs. Google's $150K ($139 cost per influenced deal). LinkedIn was 3.7x more efficient at generating B2B pipeline, despite Google's lower CPCs.

RevOps Hub shifted 60% of their total paid budget to LinkedIn and saw overall pipeline grow 45% in the following quarter.

Key Takeaway

Click metrics favor Google; pipeline metrics favor LinkedIn for B2B. The channel comparison completely flips depending on whether you measure clicks or revenue. Attribution data ensures you're optimizing for what actually matters.