Why Clicks are a Vanity Metric: The Case for Account-Based Attribution
Your CMO doesn't care about clicks. They care about pipeline. Here's why account-based attribution is the only metric that matters for B2B.
6 posts
Your CMO doesn't care about clicks. They care about pipeline. Here's why account-based attribution is the only metric that matters for B2B.
Account-based marketing on LinkedIn isn't just targeting by company name. Here's how to build a full-funnel ABM program that actually drives pipeline.
Sales says the leads are bad. Marketing says sales isn't following up. Attribution data ends this debate by showing the full picture.
The average B2B deal involves 6-10 touchpoints over 6 months. Here's how to track the full journey and attribute revenue to the right channels.
The industry is shifting from lead gen to demand gen. But which approach actually generates more pipeline? We looked at the attribution data.
Single-touch attribution is lying to you. Here's how multi-touch attribution works in practice, and why it matters for LinkedIn Ads.