Tag: revops

2 posts

Modular 3D data-analytics dashboard widgets — charts, dials, and toggles arranged as interchangeable components on a dark background

Composable Martech Is Back — and This Time the APIs Are the Product

Composable martech returned in 2026, but the real product isn't the app logos — it's the connective layer underneath: APIs, event buses, webhooks, and emerging standards like MCP. Here's what marketing ops teams must actually own.

Analyst reviewing printed performance data against a laptop during a marketing attribution audit

How to Audit Assisted Pipeline Without Letting Self-Reported Attribution Inflate Campaign ROI

The friction between RevOps and marketing analytics often boils down to a single, uncomfortable question: how much of this revenue would have happened anyway? For many organizations, the "assisted pipeline" metric is the primary source of that tension.