
Server-Side CAPI Is Only Half the Fix
The Conversions API solves transport, not identity. Here are the three identity-resolution gaps that quietly break B2B attribution after you go server-side — and the checklist to close them.
2 posts

The Conversions API solves transport, not identity. Here are the three identity-resolution gaps that quietly break B2B attribution after you go server-side — and the checklist to close them.

Platform lift studies lock out mid-market advertisers on conversion volume, not spend. Geo holdouts don't care how many conversions you have. Here's how to design one you can actually defend in a budget meeting.