CDP Consolidation Is Here: Audit the Data Boundary Before Renewal
New CDP releases are moving identity, activation, and orchestration into the customer’s warehouse. Here is how to audit data ownership before renewing another platform.
2 posts
New CDP releases are moving identity, activation, and orchestration into the customer’s warehouse. Here is how to audit data ownership before renewing another platform.
The martech landscape stopped growing this year and the first SaaS generation is cycling out. Underneath that headline, warehouse-native activation is dissolving the MQL queue — here is what changed and what to do about it.