Tag: linkedin

2 posts

LinkedIn app open on a tablet screen against a blue background

LinkedIn Thought Leader Ads vs Document Ads: The 2026 Sequence

Thought Leader Ads buy attention at roughly a quarter of the cost of a Single Image Ad, but they do not fill forms. Here is the Campaign Manager setup and the four-layer sequence that turns that cheap engagement into pipeline.

Wall covered in assorted colored sticky notes arranged in columns on a planning board

The B2B Buying Committee Broke Your Funnel. Here's the Rebuild.

Buying groups now run to a dozen-plus people across four functions, and most of them never see your marketing. Here's how to restructure demand gen around committee coverage instead of single-persona lead volume.