Tag: google-ads

2 posts

Isometric illustration of a digital advertising analytics dashboard with line charts, bar graphs and channel breakdown panels representing a Google Demand Gen campaign

Google Demand Gen for B2B: Test Paid Reach Beyond LinkedIn

Demand Gen replaced Discovery Ads and absorbed Video Action Campaigns. With channel controls and Lookalike segments, it's now a credible top-funnel test for B2B teams over-indexed on LinkedIn. Here's how to run it as a controlled experiment.

The paid ads control reset: why Meta, Google, TikTok and X are redefining what advertisers can still control

A platform-by-platform look at how Meta, Google, TikTok and X are changing paid media control, measurement and automation — plus what B2B advertisers should do next.