Tag: Capi

2 posts

Analytics dashboard with marketing performance charts on a laptop screen

The Post-UTM Measurement Stack: Server-Side Events, Offline Conversions, and CRM Joins

UTMs and last-click attribution now measure a shrinking slice of the B2B buying journey. Here is how to rebuild measurement around server-side events, offline conversions, CRM joins, and mix modeling.

LinkedIn’s latest Marketing API changes force a cleaner martech architecture

LinkedIn’s latest Marketing API changes push B2B teams toward cleaner server-side conversion tracking, explicit reporting contracts, and tighter CRM activation design.