3 posts
Buyers name generative AI their most meaningful research source, and Google just automated the paid search controls B2B teams relied on. Here is which budget lines are mispriced and the reallocation to make this week.
Performance Max isn't a black box anymore, but its defaults still punish long sales cycles. Here's the exact exclusion, conversion-feedback and value-tier stack B2B accounts need before letting PMax spend a dollar.
Buying groups now run to a dozen-plus people across four functions, and most of them never see your marketing. Here's how to restructure demand gen around committee coverage instead of single-persona lead volume.