22 posts
In the current martech landscape, integration stability is an illusion. Platform providers are no longer maintaining legacy infrastructure for years; they are aggressively sunsetting older versions to make room for AI-native architectures and standardized data models. For marketi
B2B teams love clean dashboards. Reality is messier. B2B teams love clean dashboards. Reality is messier. One dashboard says paid social sourced a healthy share of pipeline because prospects mentioned LinkedIn on the demo form. Another says search closed the deal because the last high-intent...
Brand search lift is one of the clearest signals that your demand generation is building future pipeline, not just harvesting existing demand.
Most LinkedIn Ads accounts make the same retargeting mistake: they either lump every visitor into one long audience, or they cut the window so short that delivery never stabilizes. Both choices make the platform look more expensive than it really is.
Your CMO doesn't care about clicks. They care about pipeline. Here's why account-based attribution is the only metric that matters for B2B.
A step-by-step guide to connecting your LinkedIn Ads data with HubSpot CRM to track which campaigns actually influence deal creation.