How to Build a LinkedIn Ads Report Your CFO Will Actually Read
Ditch the vanity metrics. Here's the exact report format that connects LinkedIn ad spend to revenue in language finance teams understand.
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Ditch the vanity metrics. Here's the exact report format that connects LinkedIn ad spend to revenue in language finance teams understand.
The average B2B deal involves 6-10 touchpoints over 6 months. Here's how to track the full journey and attribute revenue to the right channels.
We've seen hundreds of HubSpot-LinkedIn integrations. These are the most common mistakes that lead to broken attribution and wasted budget.
The industry is shifting from lead gen to demand gen. But which approach actually generates more pipeline? We looked at the attribution data.
Single-touch attribution is lying to you. Here's how multi-touch attribution works in practice, and why it matters for LinkedIn Ads.