Tag: api-integration

3 posts

Modular 3D data-analytics dashboard widgets — charts, dials, and toggles arranged as interchangeable components on a dark background

Composable Martech Is Back — and This Time the APIs Are the Product

Composable martech returned in 2026, but the real product isn't the app logos — it's the connective layer underneath: APIs, event buses, webhooks, and emerging standards like MCP. Here's what marketing ops teams must actually own.

LinkedIn’s latest Marketing API changes force a cleaner martech architecture

LinkedIn’s latest Marketing API changes push B2B teams toward cleaner server-side conversion tracking, explicit reporting contracts, and tighter CRM activation design.

LinkedIn Marketing API versioning forces a martech stack redesign

LinkedIn’s monthly Marketing API versioning and Conversions API push are forcing B2B teams to redesign campaign, audience and attribution plumbing across the martech stack.